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Understanding The Meaning Of Colour

Why is Colour Important? Colours are more than just a visual aid, as colours can represent emotions, feelings and experiences. In this article we explain why selecting a colour for your business is so important as well as understanding why colour plays a major part in the reflection of your brand. Colour is the most influential sense to our minds due to today’s marketplace, as it is bombarded with products that are trying to get…
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How much should I be spending to market my business?

How long is a piece of string? Marketing is an investment into your future business, so you get out what you put in. The long and short of it is that you can spend as much or as little as you want, but the more you spend, the better results you are likely to see. So many businesses take the plunge and invest in marketing, to then decide after a matter of weeks that their sales…
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Marketing on the Isle of Wight

The Isle of Wight is like a different country in itself. As us Islanders know, the rules of marketing and advertising are so different on our Isle, with a lot of business coming through word of mouth and recommendations. Everyone knows everyone and reputation is everything! First thing’s first, on the Island you have to do good business. If your marketing is great, but product or service is terrible, you really won’t get the result…
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The Many Variations of Leaflet Design

Leaflets (or flyers) come in so many different shapes, sizes and variations. One person’s idea of a leaflet could be completely different to the next. Using leaflets is a traditional, yet successful way to promote your business and reach a wider audience. With so many different styles of leaflet, the possibilities are endless. However, it is very important that you and the designer are on the same page before starting a leaflet design project. In this…
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Marketing Tips For Small Business Owners

Marketing is so important to every business, no matter how big or small. As small business owners, we all know that in order to grown our businesses, we have to put our brand to the forefront of people’s minds and show them just how great we are! Marketing doesn’t have to cost the earth, but it should be done properly to ensure that your business is targeting the right people, in the right place with…
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